Our Team

  • Grace

    Founder & Principal Consultant, Grace Ouma-Cabezas

    A seasoned marketing executive, startup leader, and strategic advisor with 20 years of experience driving holistic, cross-functional growth. Grace specializes in building high-impact teams, optimizing marketing strategies, and scaling growth for high-velocity brands.

  • Kelly

    Paid Acquisition & Performance Analytics, Kelly O’Neill

    A customer acquisition expert and founder of waxwing, Kelly has over a decade of experience leading media companies and lifestyle brands through their highest growth years. She specializes in performance marketing, paid acquisition, and analytics to drive measurable results.

  • Sydney

    Organic Growth, Partnerships & Go-To-Market, Sydney Borlabi

    A revenue-driving innovator with expertise across product, marketing, and operations, Sydney has spent over a decade leveraging data and research to build lasting partnerships. As the founder of Borlabi Consulting, she helps content creators and early-stage consumer brands accelerate growth.

  • Growth & Performance Strategist, Azeez Adeniyi

    A data-driven growth marketer specializing in user acquisition, retention, and lifecycle marketing. Azeez has scaled fintech, cryptocurrency, health tech, and e-commerce brands, driving exponential user growth and over $20M in revenue. With expertise in paid media, SEO, and conversion optimization, he builds high-impact campaigns that maximize customer engagement and business growth.

  • Paid Media Specialist, Amber Hudson

    A results-driven marketing and media strategist with a track record of driving growth across wellness, beauty, financial planning, casual dining, retail, and hospitality. Amber specializes in integrated media strategies, audience insights, and performance optimization to maximize ROI.

  • Connie

    Creative Direction & Design, Connie Makita

    A creative powerhouse with decades of experience in art direction and design, Connie has worked with premier consumer brands to create visually compelling campaigns that drive action. She is also an accomplished artist and photographer. Learn more about her work here.

  • Lifecycle, Customer Marketing & Journey Optimization, Olivia Thompson

    An accomplished brand marketer with expertise in wellness, fashion, technology, and education, Olivia blends growth marketing with lifecycle best practices to create engaging customer experiences. She excels at crafting compelling narratives that resonate across D2C, B2C, and B2B audiences.

Our Bench

We also tap into our larger, curated network of freelance contributors as needed to best meet the needs of our clients.

Channel Specialists

  • 5-10 years of experience

Advisors

  • 15+ years of experience

Strategists

  • 10+ years of experience

Let’s talk.

Schedule a free 20-minute consultation.