GO & Co.

Brand growth for mission-driven organizations.

Strategic marketing and fractional CMO services for healthcare startups, digital health platforms, foundations, and values-led brands.

Our Services
Blue Ridge Labs
Oula
Hey Jane
Juno Medical
New Majority Capital
Nimble
Arise Health
Recora
Oma Health
Doveras
Guava

  • “GO & Co helped us reach our target audience quickly with their all-things-growth expertise”

    Nina Montgomery, Head of Product at Doveras

  • “GO & Co stepped in to fill a gap in StreetEasy’s marketing leadership. Under Grace’s guidance, they provided meaningful frameworks for team structure and operations. Their support in organizing lifecycle marketing — starting with an audit of all ongoing programs and framing efforts by customer stage — drove significant progress in planning and reporting.”

    Julie Mead, Head of Marketing, StreetEasy

  • "As an early-stage startup CEO, I needed every dollar of work to be high-impact — and that’s exactly what I got. She asked the right questions, talked to customers, and delivered without missing the mark."

    Khaylah Epps, Founder & CEO of Oma Health

  • “Grace is the ideal partner: thoughtful, collaborative, and deeply invested in our success. She quickly became an extension of our team, driving profitable, sustainable growth during a critical period. She also helped us prepare for board meetings, investor pitches, and more — and we learned a tremendous amount along the way.”

    Sierra Tishgart, Co-Founder of Great Jones

  • “It was a joy meeting with GO & Co. So much value in just one session!”

    Tesiah Coleman, Founder & CEO of Togather

  • "Working with Grace and GO & Co was collaborative and effective. The sprint provided our team with clear priorities, and their paid management support enabled us to act on them quickly. We came away with stronger systems and measurable progress."

    Joan Zhang, Founder & CEO of Arise

Why GO & Co?

Growth needs more than ads. Brand needs more than a story.

We bring growth and brand together with the clarity and systems that make every channel, every message, and every dollar work harder.

Our services

  • Senior growth leadership without the full-time hire.

    Embedded strategic support for organizations that need experienced marketing leadership now. We align priorities across brand, growth, and execution, and can co-lead alongside your team to build systems that scale. Learn more.

  • Clarity across complex audiences.

    Ongoing strategic support for organizations managing multiple stakeholders — donors, investors, partners, boards, or program participants. We help leadership teams develop clear narrative alignment and guide engagement as work scales. Learn more here.

  • Paid growth with accountability.

    Strategic oversight and execution for organizations investing in paid channels and driving value through lifecycle marketing. We lead performance strategy, measurement, and optimization — connecting spend to outcomes and ensuring efforts support broader growth goals. Learn more.

  • Upskill your team with actionable frameworks.

    Custom, half-day or full-day workshops designed to build your team’s confidence and capacity. We blend strategic insight with practical tools, leaving teams with frameworks they can put to work immediately. Includes preparation and post-session documentation for easy integration. Learn more.

About Us

GO & Co is led by Grace Ouma-Cabezas, a seasoned marketing strategist with nearly 20 years of experience across consumer growth, revenue, and product strategy at high-growth startups and mission-driven companies.

We bring the perspective of in-house operators and the clarity of outside partners. Our network includes top-tier strategists, creative partners, and performance experts, with deep experience across brand, growth, and digital execution.

We’ve built marketing teams from scratch, worked alongside founders, and led strategy at scale. Now, we partner with startups, nonprofits, and lean teams to bring smart, senior strategy to your team, without the overhead of a full-time hire or the rigid structures of a traditional agency.

Person standing on a city sidewalk wearing a black top, yellow pants, and brown shoes. A deli with a blue-striped awning is in the background.
A person with long hair is sitting on a wooden surface, wearing a black top and ripped jeans shorts. They are outdoors with greenery and palm trees in the background, during daylight.
Portrait of a woman with long dark hair, wearing a light blue top, smiling at the camera against a white background.
Meet The Team

Let’s talk

Ready for senior-level clarity and strategy?